Especially for Advertisers
OurSeniors.NET exists to serve the needs of seniors in every way possible. At the same time, our organization provides an opportunity for small businesses, merchants, service providers or professional practices to reach a vital and growing segment of most markets: the senior consumer.
America is maturing, and that means that the wealth and buying power of senior consumers is growing faster than any other demographic. For years, the creative minds at national advertising agencies have not recognized this fact. They have treasured the young consumer, the trendy, the “in” fashions and the stylish fads of those consumers. The time has come to recognize that success in most markets means reaching America’s 55-and-older adults. ‘Silver Consumers’ are coming to dominate markets ranging from financial services to real estate to auto purchases.
Today, seniors own 70% of all money market accounts and certificate of deposit assets. Seniors have an income per capita that is 26% higher than the national average. Each year, seniors spend more than one trillion dollars on goods and services. Please ask yourself if you could be getting a bigger share of those senior dollars!
No doubt, you would like to earn that larger share of senior spending, but there are some special considerations in the senior marketplace. Seniors are the most brand loyal age group, and it is important that you get to them first. Marketing to seniors involves establishing a relationship of trust and understanding, creating opportunities for growth and interaction. Seniors are uniquely able to develop long-term brand loyalty to a product, a service provider or a retailer. To reach this consumer segment, you must establish an honest and forthright approach to serving their needs.
OurSeniors.NET has been developing this relationship for years. Through our website at OurSeniors.NET, our printed and online publication, OurSeniors.NET Magazine, our network of senior-oriented professionals and businesses, we reach out to the senior market in numerous ways.
Did you know that the 55+ age group is the fastest growing user segment to embrace computer technology? OurSeniors.net knows it, and we target them in our social media and online products. We have earned the trust of seniors by providing content, services, education and entertainment that makes our website, our social media and our magazine valued and trusted companions to thousands of seniors in the Volusia-Flagler and Central Florida areas.
Now, we are beginning a new service to our seniors and to the advertisers who need to reach them. OurSeniorsDiscounts.net will soon become an important part of our effort to serve the senior market. By placing your ad and a senior incentive into our coupon offering, OurSeniorsDiscounts.net, you will attract new customers, building lasting relationships with seniors. The incentives offered can be in the form of discounts, special pricing or options designed specifically for seniors. Depending on the business, senior offerings can range from a discount to free merchandise or services.
Our distribution specifically targets the over 55 market, including seniors, their loved ones and their caretakers. The Coupon Book is FREE to consumers and it will be distributed with thousands of copies of OurSeniors.NET Magazine throughout Central Florida. Our magazine is widely available at locations like CVS and Walgreen’s Pharmacies, Ace Hardware, Walmart and other locations. Its distribution is by subscription, direct mail, and circulation via local retail establishments. Our advertiser’s coupons will be available online as well as in the printed version.
OurSeniors.NET has spent years developing a special relationship with our senior readers, viewers and senior friends. Let us help you to develop that same kind of relationship. We can introduce you to the ‘Silver Consumer,’ the most important person in many markets. Call today at 386-204-4727 or email us through our contact form, Contact OurSeniorsDiscounts, for a complete media kit that addresses circulation demographics, distribution methods, pricing and material deadlines.