Reaching Seniors and Boomers “Online”

Reaching Seniors and Boomers “Online”

There are misconceptions about every generation, including today’s seniors and the “Baby Boom Generation.”  Those boomers (roughly, people born between 1946 and 1964) are now in the range of 55 to 75 years old.One of the misconceptions about today’s seniors is that they are uniformly backward when it comes to technology, especially online or internet technology. There is a popular stereotype of a young child trying to teach grandma or grandpa how to use a smart phone or a tablet and having difficulty. In this stereotype, the “older generation” just does not get it; they are stuck in a world of landline phones and transistor radios. Most stereotypes are wrong to some degree, but this one is increasingly inaccurate and damaging, especially to the business, professional and service-oriented people who need to reach seniors.Leaders at the top end of internet marketing, including social media marketing, have recognized this fact, and they are working to overcome the damaging stereotype. These ideas...
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